Amanda Ellis (University of Kentucky)
Students are increasingly demonstrating customer-like behavior and are now demanding even more ‘value’ from Higher Education institutions (Tomlinson, 2017; Woodall et al., 2014). Researchers argue that consumer-like behavior shifts the common goal of higher education from mastering content knowledge towards gaining practical skills that align with future employment prospects (Zhai et al., 2017). This shift in student expectations challenges faculty to balance traditional statistical education and career development. This birds of a feather discussion will explore techniques for infusing professional development skills into statistical instruction, applicable to undergraduate and graduate degree programs.