Type:
Category:
Year:
1989
Publisher:
W. H. Freeman and Company
Place:
New York
Abstract:
The author seeks to bridge the longstanding gap between behavioral and cognitive perspectives on choice. Acknowledging the existence and the relevance of internal judgments and decisions in the external choices we make, he shows not only how these cognitive processes can be understood in behavioral terms but also how cognitive and behavioral views can be reconciled.
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