Sampling & Survey Issues

  • A cartoon suitable for use in teaching the idea that association does not imply causation. The cartoon is number 552 (March, 2009) from the webcomic series at xkcd.com created by Randall Munroe. Free to use in the classroom and on course web sites under a creative commons attribution-non-commercial 2.5 license. A t-shirt with this cartoon is also available for sale at xkcd.com.

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  • A cartoon to teach about issues in designing a well-controlled experiment. Cartoon by John Landers (www.landers.co.uk) based on an idea from Dennis Pearl (The Ohio State University). Free to use in the classroom and on course web sites.

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    Average: 5 (1 vote)
  • For the biologist who doubts an old hypothesis or wishes to test out a new one, there is the biological laboratory. There, under conditions over which he can exercise the most rigid control, he can vary the light, the air, the food, which his plants or his animals receive, from the moment of birth throughout their lifetime. Keeping all the conditions but one constant, he can make accurate measurement of the effect of the one. This is the ideal method of science, the method of the controlled experiment, through which all hypotheses may be submitted to a strict objective test. ... Unfortunately such methods of experiment are denied to us when our materials are humanity and the whole fabric of a social order. This is a quote from American cultural anthropologist Margaret Mead (1901-1978) from the introduction to the 1973 edition of her 1929 book "Coming of Age in Samoa: A Psychological Study of Primitive Youth for Western Civilization".

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  • A cartoon to teach about one difficulty in conducting education research arising from problems in obtaining reliable and valid endpoints. Cartoon by John Landers (www.landers.co.uk) based on an idea from Dennis Pearl (The Ohio State University). Free to use in the classroom and on course web sites.

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  • A questionnaire is never perfect: some are simply better than others. A quote of American statistician and quality control pioneer William Edwards Deming (1900-1993). The quote appears on page 31 of Deming's book "Some Theory of Sampling" (John Wiley & Sons, 1950) . The quote also appears in "Statistically Speaking: A dictionary of quotations" compiled by Carl Gaither and Alma Cavazos-Gaither.

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  • A cartoon to teach ideas of elementary probability. Cartoon by John Landers (www.landers.co.uk) based on an idea from Dennis Pearl (The Ohio State University) in 2008. Free to use in the classroom and on course web sites.

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    Average: 5 (1 vote)
  • A cartoon to teach about confidence intervals. Cartoon by John Landers (www.landers.co.uk) based on an idea from Dennis Pearl (The Ohio State University) in 2008. Free to use in the classroom and on course web sites.

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    Average: 5 (1 vote)
  • This activity makes use of a campus-based resource to develop a "capstone" project for a survey sampling course. Students work in small groups and use a complex sampling design to estimate the number of new books in the university library given a budget for data collection. They will conduct a pilot study using some of their budget, receive feedback from the instructor, then complete data collection and write a final report.
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  • By means of a simple story and a worksheet with questions we guide the students from research question to arriving at a conclusion. The whole process is simply reasoning, no formulas. We use the reasoning already done by the student to introduce the standard vocabulary of testing statistical hypotheses (null & alternative hypotheses, p-value, type I and type II error, significance level). Students need to be familiar with binomial distribution tables. After the ducks story is finished, the class is asked to come up with their own research question, collect the data, do the hypotheses testing and answer their own research question. The teaching material is intended to be flexible depending of the time available. Instructors can choose to do just the interactive lecture type, interactive lecture + activity, or even add the optional material.
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  • In this hands-on activity, students count the number of chips in cookies in order to carry out an independent samples t-test to see if Chips AhoyŒ¬ cookies have a higher, lower, or different mean number of chips per cookie than a supermarket brand. First there is a class discussion that can include concepts about random samples, independence of samples, recently covered tests, comparing two parameters with null and alternative hypotheses, what it means to be a chip in a cookie, how to break up the cookies to count chips, and of course a class consensus on the hypotheses to be tested. Second the students count the number of chips in a one cookie from each brand, and report their observations to the instructor. Third, the instructor develops the independent sample t-test statistic. Fourth, the students carry out (individually or as a class) the hypothesis test, checking the assumptions on sample-size/population-shape.
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