Sampling & Survey Issues

This activity makes use of a campus-based resource to develop a "capstone" project for a survey sampling course. Students work in small groups and use a complex sampling design to estimate the number of new books in the university library given a budget for data collection. They will conduct a pilot study using some of their budget, receive feedback from the instructor, then complete data collection and write a final report.

In this hands-on activity, students count the number of chips in cookies in order to carry out an independent samples t-test to see if Chips AhoyŒ¬ cookies have a higher, lower, or different mean number of chips per cookie than a supermarket brand. First there is a class discussion that can include concepts about random samples, independence of samples, recently covered tests, comparing two parameters with null and alternative hypotheses, what it means to be a chip in a cookie, how to break up the cookies to count chips, and of course a class consensus on the hypotheses to be tested. Second the students count the number of chips in a one cookie from each brand, and report their observations to the instructor. Third, the instructor develops the independent sample t-test statistic. Fourth, the students carry out (individually or as a class) the hypothesis test, checking the assumptions on sample-size/population-shape.

A cartoon to teach about the difference between a sample and a census where sampling variation is not present. Cartoon by John Landers (www.landers.co.uk) based on an idea from Dennis Pearl (The Ohio State University). Free to use in the classroom and on course web sites.

How come you never read a headline like 'Psychic Wins Lottery'? A quote from American comedian and "Tonight Show" host Jay Leno (1950 - ).