A cartoon that links well with the famous Isaac Newton apple tree fable and can be used for discussing the importance of data to speed innovation in any discipline from science to business to public policy. The cartoon was used in the October 2019 CAUSE cartoon caption contest and the winning caption was written by Eric Vance from University of Colorado Boulder. The cartoon was drawn by British cartoonist John Landers (www.landers.co.uk) based on an idea by Dennis Pearl from Penn State University.