Keeping it real, keeping them interested and<br>keeping it in their minds

As part of many universities' Business degrees, students will undertake an introductory statistics course.<br>Lecturers need to help these students appreciate and recognise the value of possessing quantitative skills<br>and to learn and apply such skills. Three components to teaching that address these aims as well as the<br>interdependence of these components as part of a process which enhances the teaching environment and<br>student outcomes are described. Methods and examples to perform the techniques and ideas are<br>provided along with a discussion of their implementation and effectiveness after delivery in a large first<br>year course.