The higher education landscape, all over the world, is in constant flux. A changing external and internal environment is not a new phenomenon in higher education but is an inherent characteristic of the higher education system over centuries. The Association for Institutional Research (AIR) was established in the United States of America in 1959. The relevant burning issues confronting higher education institutions in the USA at that point in time, and which gave rise to the need for the establishment of such an association shows that while similar issues as those in the early nineteen sixties still exist, the strategies and solutions to the problems differ substantially from those of the past, mainly due to the advancement of technology.