This cartoon caption can be used to illustrate the idea that no matter how sound the technical analysis is, if the client can't understand it, they won't use it. The cartoon was used in the January 2025 CAUSE cartoon caption contest and the winning caption was written by Jim Alloway from EMSQ Associates. The cartoon was drawn by British cartoonist John Landers (www.landers.co.uk) based on an idea by Dennis Pearl from Penn State University.
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Free for Nonprofits