Book:
Elementary Statistics Laboratory
Editors:
Spurrier, J., Edwards, D., & Thombs, L.
Type:
Category:
Pages:
116-120
Year:
1995
Publisher:
Wadsworth Publishers
Place:
Belmont, CA
Abstract:
A common experiment in investigating consumer preferences is to give a sample of potential customers two competing products and ask them which they prefer. The statistical inference involves the proportion of the population of potential consumers who prefer a particular product.
The CAUSE Research Group is supported in part by a member initiative grant from the American Statistical Association’s Section on Statistics and Data Science Education