Book:
Judgment under Uncertainty: Heuristics and Biases
Editors:
Kahneman, D., Slovic, P., & Tversky, A.
Type:
Category:
Pages:
163-178
Year:
1982
Publisher:
Cambridge University Press
Place:
New York
Abstract:
We propose that when faced with the difficult task of judging probability or frequency, people employ a limited number of heuristics which reduce these judgments to simpler ones. Elsewhere we have analyzed in detail one such heuristic - representativeness. By this heuristic, an event is judged probable to the extent that it represents the essential features of its parent population or generating process...
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