Book:
Proceedings of the sixth international conference on teaching statistics, Developing a statistically literate society
Editors:
Phillips, B.
Type:
Category:
Pages:
Online
Year:
2002
Publisher:
International Statistical Institute
URL:
http://www.stat.auckland.ac.nz/~iase/publications/1/5g1_grif.pdf
Abstract:
Pharmaceutical companies are constantly asked for information by government agencies, market research companies and often carry out their own investigations. However there has been no definitive independent source of information about field-based personnel in the pharmaceutical and healthcare industry. The authors report on the first ever survey of the UK medical sales field force and demonstrate the unique data interrogation tool developed to enable analysis of the data collected including the remuneration, values and perception of the sales force.
The CAUSE Research Group is supported in part by a member initiative grant from the American Statistical Association’s Section on Statistics and Data Science Education