Subjective probability: A judgment of representativeness

Authors: 
Kahneman, D., & Tversky, A.
Type: 
Journal Article
Category: 
Theory
Pages: 
25-48
Year: 
1972
Publisher: 
The Concept of Probability in Psychological Experiments
Abstract: 

This paper explores a heuristic - representativeness - according to which the subjective probability of an event, or a sample, is determined by the degree to which it: i) is similar in essential characteristics to its parent population; and ii) reflects the salient features of the process by which it is generated.

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