Conducting data analysis is like drinking a fine wine. It is important to swirl and sniff the wine, to unpack the complex bouquet and to appreciate the experience. Gulping the wine doesn't work. is a quote by British quantitative cognitive psychologist Daniel B. Wright. The quote is found in his 2003 article "Making friends with your data: Improving how statistics are conducted and reported" in the "British Journal of Educational Psychology", volume 73 page 123-136.
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